Justin Park
Artist story / directed, shot, edited + managed
Watch on YouTubeSEO-IN KIM / 김서인
Brand builder · Creative director · Growth operator
SOSOKIM
I make brands feel like they already belong to culture.
I connect community outreach, brand partnerships and content to build visibility. My work spans football clubs, nightlife, consumer brands and artists—from the first relationship to the campaign going live.
PHX ↔ NYC
AVAILABLE
2026
Creative archiveMore work on BehanceCampaigns, films and visual workAVAILABLE
2026
01 / Narrative films
People first.
Then the frame.
Story-led films made end to end: concept, talent relationship, shoot, edit and release strategy.
Ismaila Jome
Athlete story / end-to-end production
Watch on YouTubeTres Mortimer
Heat Wave / marketing film
Watch on YouTubeAlso in the room
Creative and social consulting for professional athletes Romain Gall, Elijah Martin, Kainoa Bailey and Zico Bailey—shaping both individual stories and a collective point of view.
02 / Audience proof
Built to
travel.
@thekoreanloverboy
34.2MTracked personal TikTok views
5.4MTracked likes
158KAverage views per tracked video
03 / Chicago House AC
Football.
Beyond the pitch.
I helped build Chicago House AC through community outreach, local brand partnerships, music and matchday storytelling. Starting as a player and social collaborator, I grew into Director of Media and a board-level creative voice—connecting relationships to sponsorship opportunities and brand exposure.
Role / Media direction, community activation, partnerships, matchday content
I connected community outreach with commercial opportunities: building relationships with local brands, helping acquire sponsorships and bringing those partners into the club’s content and matchday experience. Alongside the music and cultural outreach, that work expanded who the club could reach—and who had a reason to invest in it.
04 / House Calls + FREE KICKIN’
The afterparty
became the brand.
House Calls widened the soccer audience by building a nightlife and music world around it. FREE KICKIN’ carried the conversation into a podcast led by elite football voices. I worked as Drew Conner’s right hand across media, marketing and creative direction.
Read the Modern Luxury featureFREE KICKIN’ / Podcast
House Calls / Selected work
Three reels. The work in motion.
Media, marketing and content production for House Calls.
House Calls / 01
Event coverage
Watch this reel on InstagramHouse Calls / 02
Social storytelling
Watch this reel on InstagramHouse Calls / 03
Event marketing
Watch this reel on InstagramIndependent proof
Modern Luxury reported that House Calls reached nearly 12,000 followers in just over a year, naming smart social media marketing as a major driver. The room stayed intentionally intimate; the cultural footprint did not.
05 / Brand collaborations
Personal brand.
Real collaborations.
I’m a personal influencer, signed model and content creator. These shoots and collaborations bring my own brand ambitions to life through football, fashion and lifestyle—with work for Coca-Cola global, Oakland Roots SC × Oaklandish, The Face Shop and Marlowe Skin.
Coca-Cola / Global campaign
On-camera modeling and creator work.
Marlowe / Skincare
Personal influencer and content creator / Skincare collaboration.
Oakland Roots SC × Oaklandish
Clothing brand shoots / Signed model, personal influencer and content creator. Bringing my personal brand into football culture and fashion.
06 / SOSO SERIES
From idea.
To sold out.
I founded SOSO SERIES in Santa Barbara as a clothing brand and creative agency, building the product, visual identity and launch marketing. The hoodie sold out in two weeks and reached athlete and artist networks, including Lonnie Walker and Ismaila Jome.
Lonnie Walker IV / Los Angeles Lakers — My athlete connections create access and marketing exposure. Lonnie wearing SOSO SERIES shows how I bring those relationships into my own brand’s reach.
Founder / Creative director
The hoodie sold out in two weeks and traveled through athlete and artist networks—from NBA guard Lonnie Walker to MLS and Gambian international Ismaila Jome. SOSO SERIES also became the creative engine behind client films, campaigns and talent storytelling.
SOSO SERIES / Original campaign
The launch, on Instagram.
Product, visual identity and launch marketing for my clothing brand.
07 / Athlete brand + social consulting
Footballers.
Culture creators.
Social-media and content consulting for Romain Gall, Kainoa Bailey, Zico Bailey and Elijah Martin—helping a group of professional footballers shape their individual platforms and a shared creative identity.
08 / Artist management + marketing
Justin Park.
Kansas City.
I managed Justin Park and put on his Kansas City headliner show, leading the advertising, marketing and execution—from promoting the night to bringing it to life at The Ship.
Management / Advertising / Marketing / Execution
Artist management and hands-on live production, supported by the show campaign, on-stage moments and the audience experience.
09 / Artist content + live production
Tres Mortimer.
Artist in motion.
Personal marketing and content production for Tres Mortimer, including his Chicago Heat Wave performance. I created the marketing film, capturing the artist and the crowd from inside the live experience.
Watch the Heat Wave film
10 / What I build next